Pretium means "Price, Value, Reward"

Pretium Group drives value into businesses, and can help you attract top dollar for your products, services, or equity. We work with public and private companies of all sizes to provide strategic marketing, communications and investor relations. Our specialty is in connecting the right message with the right people to efficiently drive results.


Sherman Dahl, President

Mr. Dahl is a seasoned investor and financier who is well versed in finance and marketing strategies for small cap private and public Canadian companies. Mr. Dahl has expertise in identifying undervalued companies and introducing these opportunities to his buy-side network of clients, strategic co-investors and marketing participants. Mr. Dahl has a proven record of being able to raise capital and increase investor awareness and liquidity. Mr. Dahl was previously a vice-president and investment adviser with National Bank Financial, a leading Canadian investment dealer.

In addition to managing a $150-million retail book and achieving Chairmans Council level, Mr. Dahl participated in numerous capital raises totaling over $100-million directly for various issuers with total issuer financings of 1$ billion on behalf of retail and institutional clients over a 20-year career. Pretium Communications is an advisory and consulting firm based in Vernon, B.C. Pretium Holdings also owns and operates restaurants and media print businesses in Vernon, B.C. Mr. Dahl holds a bachelor of business administration (Economic and Finance Major) degree from the University of Regina.

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Katie Dahl

Vice President / Director of Operations

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Paula Harned

Vice President / Director of Sales & Marketing

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Ryan Barrows

Director of Digital Media / Graphic & Web Design

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Bryan Flint

Director of Food Service / Kitchen Management

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Rob Morris

Director of Specialty Print / Promotional Materials

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Kent Adams

Director of Technology / Digital Advertising

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Alfred Chasman

Director of Business Services / Paper Print

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Kevin Rothwell

Director of Social Media / Consumer Engagement

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